In the August edition of Set in Stone®, we’re celebrating an exciting new Made From Stone™ product application, and checking in on where some of the world’s leading brands are on the way to their sustainability goals.

OKEANOS ® BUSINESS NEWSLETTER – August 2023

Good things come in sustainable packages! Did you know that our technology can be used to make packaging for everything from our own compounds and other industrial and agricultural materials like cement and fertilizer to dry goods like sugar and flour? These items, and more, can now be shipped and stored in sacks Made From Stone™!

 

These sacks Made From Stone have excellent barrier properties including sealing, impact resistance, loading capacity and staking, and are extremely strong preventing tearing as they are shipped around the world.

Do you want to reduce the environmental impact of your product sacks?

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Out of this world! NASA is now helping scientists get a comprehensive picture of atmospheric CO₂  from outer space.

NASA’s newest satellite, named OCO-2, or the Orbiting Carbon Observatory 2, can not only calculate CO₂ emissions from 100 countries around the world, but can also see how much of it is removed from the atmosphere by carbon sinks like forests. Looking ahead, scientists hope that the data from the satellite will help monitor individual countries’ response to climate change over time.

Did you know that products Made From Stone are also helping reduce CO₂? We can eliminate more than half of the CO₂ emitted in the production of the products you use every day, having an immediate and measurable impact on the CO₂ emissions of your country.

 

To learn how we calculate our CO₂ reductions, visit our LCA page. 

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Since the Paris Accord was signed in 2015, leading global corporations have committed to fighting climate change by setting ambitious environmental goals. However, since then, many of these companies haven’t kept consumers up to date on their progress, leaving us to wonder if they’ve come close to achieving what they’ve set out to do…with a few notable exceptions.

Let’s take a look at Kraft Heinz®, makers of some of your favorite condiments. In 2018, the company set a goal of making all its packaging recyclable, reusable, or compostable by 2025. The sustainability page on the company’s website confirms that Kraft Heinz® is on track to reach this goal, having transitioned 84% of its packaging to meet those standards. But they’ve realized that targeting end-of-life solutions isn’t enough…

Kraft Heinz® recently announced an important commitment to reduce the use of virgin plastic in its packaging by 20% (equivalent to a reduction of about 100 million pounds). Music to our ears! We celebrate Kraft Heinz for prioritizing the reduction of virgin plastic in their packaging.

Hey big brands – Made From Stone technology can help you ketchup to your virgin plastic reduction targets today!

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Swept up in the pink glow of positive press following the Barbie® movie’s billion-dollar release, was an exciting announcement for the environment… Barbie is going plastic free!  Huge news, right?

Unfortunately, it was all part of an elaborate hoax. Spearheaded by an organization calling itself the BLO, or the “Barbie Liberation Organization,” the prank included a commitment to transitioning from virgin plastic to natural feedstocks including mushrooms, seaweed, clay and bamboo and fake website touting a new line of “Ecowarrior” barbies modeled after female eco-leaders like Greta Thunburg.

This month, Mattel issued a statement denying the commitment. While the company has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in products and packaging by 2030, no change has been made yet to the iconic doll’s existing formulation, currently comprised of six different types of plastic.

The toy giant sells 58 million Barbies per year or roughly 100 dolls a minute, to people in 150 countries around the world! While these numbers may sound high, Barbie is just a fraction of the problem. An estimated 90% of the toys on the market are made of plastic, and as much as 80% of toys end up in landfills. The only scientifically proven way to reduce the amount of plastic flowing into the environment is to use less of it. In fact, applications for Made From Stone technology extend far beyond packaging and single-use items.

Contact us if you currently make a plastic product of any kind, whether it be a toy or an auto part – to learn how we can help you reduce your plastic footprint today. 

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This month we’re celebrating Biljana Stojanovska, our EU Sales Manager, who simultaneously brings energy and thoughtfulness to our global sales team.

We know you excel in the sales world, but can you tell us about a particular skill or talent you possess that may surprise others? 
I love music, we are a music family, and my part is singing and playing mandoline.

Is there a book, podcast, or piece of art that has left a lasting impact on you? How has it influenced your approach to challenges and opportunities?  
“The last tea” by a Macedonian writer Vinka Sazdova. It reminded me that with finding inner peace all challenges and goals are attainable.

If you could have a conversation with someone from history about the importance of sustainability, who would it be and why? 
Charles Darwin. I would like to hear what he has to say.

What advice would you give to aspiring sales professionals who are looking to make a positive impact while promoting sustainable practices? 
Always go for the human centric approach. We are there to help with the pain points and bring value with our product.

Want to join our Okeanos team?
Check out our careers page at Okeanos Jobs.

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